Apple Launches a Nylon Loopback Sports Strap to Mark Black History Month
19 January 2023
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Apple has released a new Black Unity strap for the Apple Watch, which is offered in 41mm and 45mm sizes and made of fine-woven nylon. The strap features a red, green, and black color scheme, with the abstract word “Unity” woven into the strap in tribute to the pan-African flag. The unique design is meant to pay homage to the black community, highlighting the vitality and unity of the community.
The new Black Unity strap was jointly developed by members of Apple’s black creative community and allies. The design of the strap was inspired by the production process of mosaics and it is meant to be a new expression of the traditional style. The process of weaving the strap is a nod to the traditional style of mosaics, which is a type of art that is often associated with the black community.
In addition to the new strap, Apple has also released a matching Unity mosaic dial for the Apple Watch. The dial is composed of green, black, red, and yellow geometric figures. As time changes, each number will borrow the graphics of other numbers and become a new form. The matching Unity 2023 dial will be launched next week and will be compatible with Apple Watch Series 4 and later models running watchOS 9.3, and iPhone SE (second generation) or subsequent models running iOS 16.3.
Apple has a tradition of releasing a Black Unity strap at the beginning of each year in honor of Black History Month, and this year is no exception. This is not the first time that Apple has paid tribute to the black community through its products. In the past, the company has released a range of products, such as the Black Unity Collection, which was a collection of black and white photographs and videos that celebrated the beauty and diversity of the black community.
The release of the Black Unity strap and matching Unity mosaic dial is part of Apple’s ongoing efforts to support and celebrate the black community. The company has a strong commitment to diversity and inclusion and it has a range of initiatives and programs aimed at promoting diversity and inclusion in the workplace and in the wider community.
The new Apple Watch Black Unity strap will be available for purchase on January 24th at some Apple Store retail stores, and it is priced at 379 yuan ($56).
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